# Task #25: Facebook Ad Account

### Purpose <a href="#purpose" id="purpose"></a>

Create a Facebook Ad Account.

{% embed url="<https://youtu.be/2N885B6HdvU>" %}

The video tutorial shows how to create and set up a Facebook ad account from scratch. You'll learn how to add and verify a domain, link it to your page, create a pixel, and properly configure permissions. Additionally, you’ll discover how to set up the Facebook & Instagram app for integration with Shopify, as well as how to set up ad account columns for analyzing and optimizing ad campaigns.

### Description <a href="#description" id="description"></a>

* Basic setup of a Facebook Ad Account

### Instructions <a href="#instructions" id="instructions"></a>

1. Add and Verify Domain
2. Create an Ad Account
3. Add Payment Method
4. Create Pixel
5. Link Pixel to Ad Account
6. Link Pixel to Shopify Store
7. Enable "Automatic Advanced Matching"
8. Set up API Conversions
9. Properly configure metrics (columns) for ad optimization

### Actions <a href="#actions" id="actions"></a>

Setting up columns:

Delivery, Impressions, Reach, Amount spent, CPM (cost per 1,000 impressions), Video average play time, Outbound CTR (click-through rate), Cost per outbound click, Cost per content view, Cost per add to cart, Cost per checkout initiated, Cost per add of payment info, Cost per result, ATC, Purchase ROAS (return on ad spend), Purchases conversion value, Outbound clicks, Content views, Adds to cart, Checkouts Initiated, Adds of payment info, Results, Engagement rate ranking, Conversion rate ranking, Quality ranking.


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