# Task #30: Preparation and Launch of Test Advertising Campaign

### Purpose <a href="#purpose" id="purpose"></a>

Prepare and launch a test advertising campaign on Facebook.

{% embed url="<https://youtu.be/iSERFqVSya0>" %}

{% embed url="<https://youtu.be/F2XyRP3Rtd0>" %}
Free video
{% endembed %}

How to set up an advertising campaign on Facebook? This guide is intended for those who want to test and identify profitable interests and creatives. The campaign budget largely depends on the learning phase. It’s important to avoid both too large and too small budgets, as well as an excessive number of ad sets. And of course, your product, creatives, and landing page should be prepared!

### Description <a href="#description" id="description"></a>

* Prepare materials for testing on Facebook

### Instructions <a href="#instructions" id="instructions"></a>

1. Prepare the text for the main ad
2. Prepare the text for retargeting
3. Select 5 broad or direct interests (you can start testing with broad interests)
4. Set up UTM tags (install Google Analytics or Yandex.Metrica on your store - it's easy to do; Shopify has an app for this)
5. Prepare two video creatives (video is a must)
6. Create an attractive preview image for the video
7. Prepare two images for retargeting with a promo code
8. Create the advertising campaign and submit it for approval, set the start for the next day at 12:00 AM

### Actions <a href="#actions" id="actions"></a>

Once your ad campaign passes the review, the display will begin.

Example of a [table](https://docs.google.com/spreadsheets/d/1GH-FtJ64fP8bE4NXbkQYoqnKqSzJjVNrdOVrxfqS5pA/edit?usp=sharing).

### Example of two ad copy formulas <a href="#creative-flow-chart" id="creative-flow-chart"></a>

{% embed url="<https://docs.google.com/presentation/d/1YcBUA24GZqZSJFxKC0HMI5fBSvOw82AiDUvqaVJZrE0/edit?usp=sharing>" %}


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