# Task #27: Klaviyo
### Purpose
Set up Klaviyo →
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**Klaviyo** is the only app we use for email marketing and many other tasks, working not only with Shopify. After registration, you will have the opportunity to send 500 emails per month for free.
* Create an account:
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This free method will help you bring back your warm customers who have already added items to their cart and started the checkout process. This will significantly increase your sales and profits.
### DMARC
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### Video notes
After successful registration, create a **list (1)**, set up the **pop-up (2)**, and configure the **abandoned cart email flow (3)**.
* [**Abandoned checkouts (browsed carts)**](https://help.shopify.com/en/manual/orders/abandoned-checkouts) - website visitors who started the checkout process, entered their details, but did not complete the purchase.
After recording the video, we continued setting up the app. The results are available on the website. To check them, begin the checkout process and close the page as shown in the video. You will receive a relevant email in your inbox. You can test the pop-up by opening the site in incognito mode.
In the **Popup** list settings, you can disable **Double opt-in (recommended)** so that users do not receive the **"Confirm your subscription"** email. Do the same for the other lists. Don’t forget to save the changes.
Here’s an example of a pop-up and its possible implementation. You can develop your own version or get inspired by competitors. There are many ways to configure a pop-up. The current setup is completely free.
If you wish to remove branding from the pop-up and build even more trust with your customers, upgrade to a paid Klaviyo plan.
To prevent your emails from ending up in spam, I recommend referring to the Klaviyo guide available at the following link: .
You should aim to keep the **unsubscribe rate** for each email campaign **below 0.3%**.
The link in the newsletter depends on the promo code. If the promo code is static, such as 15NEW, the link will look like this:
* {{ event.extra.checkout\_url }}\&discount=15NEW
* Information:
Thanks to this link format, when the user clicks on the link from the email, they are directly taken to the checkout page with the discount already applied.
Example of an email. In the **Subject line** and the body of the email, we use the code to address the customer by their name:
```
{{ first_name|default:'there' }}
```
Check the settings to update your organization’s information and switch to a different plan when 500 free emails per month are no longer sufficient.
With the right approach, this will definitely pay off and bring you many sales that you could have otherwise lost.
Test, create, and share engaging promotions with your customers. For this, we use Klaviyo!
### Description
* Set up an automatic email campaign for those who did not complete their purchase
### Instructions
1. Add the app to Shopify (create an account)
2. Use the corporate support email for sending newsletters
3. Enable website tracking
4. Set up the organization profile and change the time zone to America/Chicago
5. Create a Popup list
6. In the Popup list settings, enable Single opt-in
7. Enable Single opt-in for all lists
8. Create Sign-up forms and name it Popup
9. Create and set up Flows - Abandoned Cart
### Actions
Add the app to your Shopify store and set it up.
