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  1. Shopify and Facebook Foundations
  2. Apps

Task #27: Klaviyo

Increase sales in Shopify with Klaviyo: bring back warm customers and boost profits for free.

PreviousTask #26: Loox or Judge.me Product ReviewsNextTask #28: Tracktor By ShopPad

Last updated 2 months ago

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Purpose

Set up Klaviyo →

Klaviyo is the only app we use for email marketing and many other tasks, working not only with Shopify. After registration, you will have the opportunity to send 500 emails per month for free.

  • Create an account:

This free method will help you bring back your warm customers who have already added items to their cart and started the checkout process. This will significantly increase your sales and profits.

DMARC

Video notes

After successful registration, create a list (1), set up the pop-up (2), and configure the abandoned cart email flow (3).

After recording the video, we continued setting up the app. The results are available on the website. To check them, begin the checkout process and close the page as shown in the video. You will receive a relevant email in your inbox. You can test the pop-up by opening the site in incognito mode.

In the Popup list settings, you can disable Double opt-in (recommended) so that users do not receive the "Confirm your subscription" email. Do the same for the other lists. Don’t forget to save the changes.

Here’s an example of a pop-up and its possible implementation. You can develop your own version or get inspired by competitors. There are many ways to configure a pop-up. The current setup is completely free.

If you wish to remove branding from the pop-up and build even more trust with your customers, upgrade to a paid Klaviyo plan.

You should aim to keep the unsubscribe rate for each email campaign below 0.3%.

The link in the newsletter depends on the promo code. If the promo code is static, such as 15NEW, the link will look like this:

  • {{ event.extra.checkout_url }}&discount=15NEW

Thanks to this link format, when the user clicks on the link from the email, they are directly taken to the checkout page with the discount already applied.

Example of an email. In the Subject line and the body of the email, we use the code to address the customer by their name:

{{ first_name|default:'there' }}

Check the settings to update your organization’s information and switch to a different plan when 500 free emails per month are no longer sufficient.

With the right approach, this will definitely pay off and bring you many sales that you could have otherwise lost.

Test, create, and share engaging promotions with your customers. For this, we use Klaviyo!

Description

  • Set up an automatic email campaign for those who did not complete their purchase

Instructions

  1. Add the app to Shopify (create an account)

  2. Use the corporate support email for sending newsletters

  3. Enable website tracking

  4. Set up the organization profile and change the time zone to America/Chicago

  5. Create a Popup list

  6. In the Popup list settings, enable Single opt-in

  7. Enable Single opt-in for all lists

  8. Create Sign-up forms and name it Popup

  9. Create and set up Flows - Abandoned Cart

Actions

Add the app to your Shopify store and set it up.

- website visitors who started the checkout process, entered their details, but did not complete the purchase.

To prevent your emails from ending up in spam, I recommend referring to the Klaviyo guide available at the following link: .

Information:

Abandoned checkouts (browsed carts)
https://help.klaviyo.com/hc/en-us/articles/12034571748251
https://help.klaviyo.com/hc/en-us/articles/115005253088
https://vecomlab.com/klaviyo
https://vecomlab.com/klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo
VecomLab Shopify App Klaviyo